Culture | World in a dish
Caviar is the internet’s favourite indulgence
Russian tsars loved it. Now TikTok does, too
“Welcome to the caviar class you guys didn’t know you needed!” says Danielle Zaslavsky, smiling at the camera. Her family owns Marky’s, an American caviar company; she shows off its products on TikTok by dolloping glossy sturgeon eggs on everything from tortilla chips to ice cream.
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This article appeared in the Culture section of the print edition under the headline “Eat like a king”
From the March 1st 2025 edition
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